essay 3 : ‘Alternative Media VS Mainstream Media’.

Blog is one of the alternative media that uses internet connection. It is very popular especially to teenagers, and has even given a big impact toward all generation without question . With the creation of blogspot, myspace, facebook, twitter and many other blog website there is no doubt that people are turning into blog rather than spending time on the normal mainstream media such as television, radio, newspaper, and other media.

As in world wide web log: “as in captain on the ship” (Hewit 2005) The blog is literaturely been dominent of issue, more frankly people are tune in blog rather than frankly toward news.

Weblogs, according to Prezner and Farrel(2004) is a web page to no external editing, providing on-line commentary, periodically updated and presented in reverse chorological order with the hyperlink to other online resource. The other defination toward blog, Blood(2000) There are essentially 2 types of blog weblogs, first emphasis the diary and comment aspect to seek influence wider public opinion or to raise the profile of the blogger.Second is emphasize on hyperlink which means to act as a filter system. The writter of the blog is known as “Blogger”.

Blog was created in 1993 by Marc Anderson,when the internet was not widely known and people are not dependent on it as it is now happening nowadays. It was the time when people are depending on the mainstream media more as their source of information. The creation of Blog was been made on Mosai Browser website. The Mosai Browser was the first browser that has been created before later came Internet Explorer ,Nestcape , or Mozila Firefox that is famously been used world wide today.

The Genereal Election was the result of the domination of blog and internet as the Malaysian political and government suffer the Political Tsunami for the first time in 52 years as we see the Pakatan Rakyat which is the opposition party gainning 5 state in Malaysia as Selangor, Perak, Kedah, Penang was included in. This 5 state was the most bussiest people which people are using Blog and internet as their trusted information. The other is how the opposition uses these way to fight the ISA and also the fighting for demolishing The PSMI( Pelajaran Sains Dan Matematik Dalam Inggeris). They use these way to send their message and also the Confrontation rather than using Electronic medias and journalism to express their strategy and gaining the Malaysian to trust in them as they were been ruled out using other alternative as the government controlled everything.

According to Aniruddin Atan(2008) the advisor of National Pres Club, internet (blogs) were been neglected by most of the politicion but how ever it has been used as the most important tools for the opposition parties and NGOs to influence the public opinion. Despite the media blackout and bias againts them, the opposition employed another strategy which is the use of alternative media in the promotional campaign. In fact the cyberspace strategy was apparent way before the polling. The e-campaign optimized the internet of many form such as YouTube, Friendster, web blog, blog, website and e-mail aimming to reach voters at work, home elsewhere. The e-campaign made it easy for opposition to disseminate its ideology, manifesto and misssions to the targeted audience regardless of space and time.

As the New government has been establish with under a new Prime Minister which is Dato Seri Najib tun Razak, we are looking on how will the opposition battle for another ways to win the next General Election. Could it be the dawn of a new era for Malaysian to experience the Pakatan Rakyat rulling malaysia or it will be another 5 year for Barisan Nasional which is the current government to maintain their domination of party. But with the people are everybody knows how to use the internet even a 5years old can do it, maybe the blog could be dominating the again. The latest action which the the demolition PSMI which was started with alternative has reach their objective as it turn that PSMI is no logger being used is can be best referred to the Media Dependency Theory.

The existance of Blog brings a huge impact towards the society. People are more free the express their words and emotional and it will be a scenario which is Democracy as the Malaysia would want to.In the last General Election they were 17 anti-establishment blog but only 3 pro-establishment.
Malaysia boost one of the largest online communities in the world after the USA and Indonesia. It is estimated that there are 500,000 active blog in Malaysia which is been handled by different of party with different of party with different purpose.In fact, around the world itself there is 108 million weblog exist with 120,00 new blog everyday 24 hours. Alternative Media such as blog actively attempts to tell the truth rather than actively attempting to hid or misdirect the reader just as the main media would do today even after the lossing of the 5 state.